Looking around the page for enlightenment, I find “In open areas, testing has showed [sic] that effective two-way communication was achieved in excess of 450 feet.” The context (this is in the FAQ tab) shows that they are again discussing walkie-talkie operation. Well, 450 feet means an area of 636,000 square feet. Surely the marketing people are being overly cautious. No, I don't think that’s it. I think that they rounded up to 500 feet and squared it. Don’t you?
The marketing people have missed an opportunity for much bigger numbers. I'm not talking about a paltry 636,000. What might happen if someone explained to them that two people, communicating with the aid of $100 devices inserted in their ears (available in three styles, all out of stock) are not limited to a two-dimensional surface? What if one of them is allowed to climb a hill? We’re talking 524 million cubic feet here! I need to get in to marketing. Clearly, I can do much better than these guys.
1 Inc., Callpod (2008) ‘About Callpod, Inc.’ [online] Available from: http://callpod.com/about
2 Pogue, David (2008) ‘Earpiece in place? Listen up’. [online] Available from: http://www.nytimes.com/2008/07/31/technology/personaltech/31pogue.html?pagewanted=print
3 Inc., Callpod (2008) ‘Best bluetooth headset with 300 ft range, class-1, dual device connectivity and background noise suppression’. [online] Available from: http://callpod.com/products/dragon